Product catalogue for print — Complex
A timber manufacturer undergoing a rebrand needed a new product catalogue built from scratch. In 8 weeks I delivered a 56-page A4 publication with product visualisations — ready for offset printing and digital distribution.
Client challenge
Complex, a manufacturer of garden and structural timber, was rebranding. As part of the visual refresh, the company needed a representative product catalogue — until then, no single coherent material covering the full range existed. Field sales reps and trade partners lacked a unified sales tool. Photography posed an additional challenge: raw timber products are difficult to photograph attractively, and a full photo shoot was not a viable option.
What we did
We were responsible for developing the new catalogue as part of Complex's rebrand. Where product photography was unavailable, I prepared photorealistic 3D visualisations. Working in direct contact with the client, I designed a 56-page A4 catalogue: structured by product category, with dimension tables and technical descriptions. The visual design drew on the industry's natural colour palette — greens, beige, raw wood tones — with clear typography and a professional DTP grid. The publication was prepared for both offset printing and PDF distribution.
Outcome
The catalogue went into the hands of sales reps and is available as a PDF on the company's website. Product visualisations eliminated the need for a photo shoot, reducing visual material costs by approximately 40–50% compared to the photographic alternative. The new catalogue integrated seamlessly with the refreshed brand identity and became the primary sales tool across the distribution network.