Product catalogue for print — Complex
A timber manufacturer undergoing a rebrand needed a new product catalogue built from scratch. In 8 weeks I delivered a 56-page A4 publication with product visualizations — ready for offset printing and digital distribution.
Context
A Rebrand With No Cohesive Product Catalog
Complex, a manufacturer of garden and construction timber, was rebranding its business. As part of the visual refresh, the company needed a representative product catalog — until then, it had no coherent material presenting its full range. Field sales reps and trade partners lacked a unified sales-support tool. Photography added another challenge: raw timber products are hard to photograph attractively, and a costly photo shoot was out of the question.
Execution
56 Catalog Pages Built Around Renders, Not a Shoot
I was responsible for developing the new catalog as part of Complex's rebrand. Where product photos weren't available, I created photorealistic 3D visualizations. Working directly with the client, I designed a 56-page A4 catalog structured by product category, with dimension tables and technical descriptions. The graphic design was built around the industry's natural palette — green, beige, wood tones — with clean typography and a professional DTP grid. I prepared the publication both for offset printing and as a PDF for digital distribution.
Result
Lower Costs, One Consistent Sales Tool
The catalog was rolled out to sales reps and is available as a PDF on the company website. The product visualizations eliminated the need for a photo shoot, cutting the cost of missing visual assets by roughly 40–50% compared to a photography-based alternative. The new catalog aligned seamlessly with the brand's refreshed visual identity and became the primary sales tool for the distribution network.
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For over 8 years, I've been helping companies with visual communication and marketing for their products.
