Social media graphics — FizjoMax mattresses
Consistent visual communication on social media builds trust in products that can't be experienced online. A graphic system for FizjoMax: educational, sales-driven, and brand-building — all within a single cohesive framework.
Client challenge
FizjoMax is a brand specialising in the production and sale of mattresses for children and adults. The company had high-quality products but inconsistent visual communication on social media that failed to convey the brand's values. The core challenge: how to visually communicate comfort, ergonomics, and safety for a product that customers can only see on a screen.
What we did
We developed a cohesive graphic system for Instagram and Facebook: fixed templates for product, educational, and promotional posts. The system is built on a consistent colour palette, typography, and layout — so that every graphic is instantly recognisable as FizjoMax. The set includes product posts, sleep ergonomics infographics, promotional posts, and stories templates.
Outcome
FizjoMax consistently builds its image as a manufacturer of mattresses that support healthy sleep. The templates enable regular, aesthetically consistent posts without requiring individual graphic work each time. Educational content drives higher engagement and reinforces the brand's expertise in the eyes of its audience.