VISUAL IDENTITY DESIGN — ZWIERZ CO JESZ
A look that builds trust from the very first contact. A complete visual identity for a pet nutrition education brand — logo, brand book, and a full set of business materials in one cohesive system.
Context
An Education Brand Poised to Build Its Image
Zwierz Co Jesz educates pet owners on mindful nutrition for dogs and cats. Before the project, the company had no cohesive visual identity — its visual communication was inconsistent, and the brand didn't stand out from the competition. The goal was to build a recognizable, trustworthy image consistent across all brand materials.
Execution
A Logo, Brand Book, and Complete Print Toolkit
I began the visual identity project with an analysis of the target audience (dog and cat owners looking for reliable information) and market research. I designed a logo combining a modern form with an element referencing animals, along with a complete brand book defining its usage guidelines. I designed business cards and letterhead, as well as a set of leaflets supporting the brand's communication.
Result
A Cohesive Look That Became the Website's Foundation
Zwierz Co Jesz gained a cohesive, recognizable image that helps build trust among pet owners. Consistent business materials — business cards, letterhead, and leaflets — strengthen the brand's professional image in contact with clients and partners. The identity became the foundation for the website, which I delivered in a later stage of our collaboration.
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For over 8 years, I've been helping companies with visual communication and marketing for their products.
